Ambitious Team Spirit unveil brand new identity to drive turnover plans

AN EXCITING rebrand is revitalising a popular Greenfield-based event management agency as they strive to double their turnover to £8million in the next three years.

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Some of the staff at Team Spirit

Team Spirit was launched in 1993 by Ian Taylor and has become a leading provider for team building events, from conferences and meetings to away days.

Now, as they look to swell their turnover by 2018, they have updated their logo and strapline of ‘Refreshingly Different Events’ to give them a fresh approach.

And their team has diversified to more than 80 professionals who deliver an extended array of services, including ceremonies, roadshows, product launches and employee incentives.

Ian Taylor, Chief Engagement Officer, commented: “For a number of years we’ve been delivering at a high level across the whole spectrum of experiential events.

“But if you didn’t know us, we still looked like a teambuilding company that can do other stuff – that’s until now. We’ve grown up and we come with a new look.

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“We have ambitious plans and are currently on target to more than double our turnover to £8m in the next 3 years. The new Team Spirit brand positions us perfectly to do this.

“I could only describe our vision one way: I want everyone who experiences a Team Spirit event to one day tell their grandchildren about it! It’s bold but that sums us up perfectly.”

The company, whose ethos is ‘nothing is too much trouble’, ran 365 events last year across the globe and hopes their rebrand will help to push their services even more.

Adrian Bentley, Creative Director, said: “‘Events & Experiential’ better describes what Team Spirit do, while ‘All Together, Better Engaged’ explains why.

“It’s more than just a new logo and website. We understand the science of engagement and the value of play.

“All our events bring people together, helping them enjoy becoming better engaged and more effective at work. We are talking to our clients in a new way.”

Find out more about Team Spirit on their website or call them on 01457 875878.


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