AN UPPERMILL public relations company has been appointed to deliver an integrated marketing campaign for the UK’s leading training and development event.
Talent in Logistics (TiL) is dedicated to the recruitment, development, engagement and retention of the 2.2 million people working in the UK transport, logistics and warehousing sector.
Now Pelican Communications has been briefed to strengthen the TiL brand and promote the organisation’s annual conference and awards taking place in June 2019 including the live finals of the Forklift operator of the year and, new for 2019, LVG driver of the year competitions.
The Pelican team, based on Mill Street, have already designed and built a new website and will be delivering a thought leadership programme across social and traditional media channels, as well as further brand development work.
Pelican, which specialises in creating marketing communications strategies for businesses, government and trade organisations within the food chain and environmental sectors, was selected through a competitive tender process.
Ruth Edwards, Talent in Logistics business manager, said: “We were impressed with Pelican’s strategic approach and relevant experience of the logistics sector and working with trade bodies.”
Michael Bennett, managing director at Pelican Communications, added: “We are working to help TiL evolve from a yearly event to a multi-faceted brand that will to help organisations share best practice in learning, development, HR and operations.”
The win follows the appointment of former Shell UK marketeer Sarah Taylor-Jones to the newly created role of client services director.